We envision a future where no child, adolescent, or teen struggles in silence around food and self-worth.

Help kids feel seen & heard

We are on a mission to help parents, guardians, and educators recognize early signs of eating disorders, gently disrupt harmful patterns, and build understanding and trust so kids feel safe expressing their feelings about food and body image — helping to prevent the spiral into silence and shame before a mental health crisis takes hold.

Our mission

Infographic showing What Problem Reframe Voices Society is on a mission to solve.

Who we are

We are parents and youth (19+) united to protect kids’ mental health and get ahead of eating disorders.

Reframe Voices Society is a registered non-profit in British Columbia dedicated to helping parents, educators, and communities recognize the early signs of disordered eating—so kids and teens can get support before silent struggles become serious health crises.

With a trauma-informed approach, we deliver compassionate, preventative education and practical tools that give families the confidence to start the conversations that matter most.

Why we care

Some of us have seen what happens when intervention is delayed, comes too late or never arrives at all. Left untreated in childhood, eating disorders can progress into chronic lifelong conditions or life-threatening mental illnesses.

An eating disorder diagnosis is a health crisis that disrupts personal and family functioning. Eating disorders carry an increased risk for both suicide* and medical complications.

* If you or someone you love is navigating an eating disorder, please know you’re not alone — and there’s help out there. In Canada, you can reach out to the National Eating Disorder Information Centre at nedic.ca.

Board of Directors

How we started

When I first set out to launch Reframe Voices Society, I created a crowdsourced fundraising video with the headline: PENNY’S BIG ASK.

I reached out to my circle of friends, former colleagues—anyone who would listen—with one simple request: could they each chip in $20 (more or less) and help spread the word to get this idea off the ground?

I was overwhelmed by the response—67 people contributed, turning small individual gifts into a collective start-up fund of more than $5,000. That generosity not only covered our first critical expenses, but also showed how deeply this mission resonates.

It gave our newly formed Board of Directors and first volunteers the encouragement and momentum to begin.

Thank you from my 💜 + 🧠 — Penny

Your voice matters

Whether you have questions, ideas, or a story to share, your message will be handled with care. Reach out to our team of volunteers below and someone will get back to you within two (2) business days.