With more than 25 years of experience in marketing, branding, and public relations, Penny has built a career helping organizations connect with audiences and drive meaningful change across industries including agriculture, fitness, health and wellness, and consumer goods. As a former advertising and PR agency leader and Account Director, Penny has led high-performing teams, guided C-suite stakeholders, and translated complex ideas into actionable strategies that support brand growth and innovation.

Penny’s leadership of Reframe Voices is shaped by both professional expertise and lived experience, having navigated shame through eating disorders from childhood through various stages of her adult life. She has interviewed youth, parents, educators, clinicians and neuroscientists to identify gaps in mental health literacy and advocate for more compassionate, proactive support systems. Penny is currently serving her 5th term as a board member of Variety – The Children’s Charity of BC, with additional volunteer work spanning mentorship, youth advocacy, and crisis support through organizations such as Dress for Success Vancouver, Covenant House Vancouver, and the BC Crisis Centre. As a parent, she believes collective action can reshape eating disorder awareness and shift conversations around youth mental health.