Penny Greening Founder - Reframe Voices

Founding Board Director

Penny Greening

Penny is the founder of Reframe Voices Society, a non-profit dedicated to early awareness and adult education about eating disorders in children, adolescents, and teens. With a background in communications, market research, and brand storytelling, she brings more than two decades of experience helping organizations connect with audiences and drive meaningful change.

Her leadership is informed by both professional expertise and lived experience, having navigated disordered eating from childhood through adulthood. Penny has interviewed young people, parents, educators, and clinicians to uncover gaps in mental health literacy and champion family-centred solutions. She also hosts Parentheses, a podcast that brings together diverse voices to challenge stigma and inspire action.

“I dream of a future where no child struggles in silence about food and self-worth.

At Reframe Voices, we are committed to building family confidence and amplifying cultural change.”

- Penny Greening, Founder & Executive Director

Board of Directors

Who we are

We are parents and youth (19+) united to protect kids’ mental health and get ahead of eating disorders.

Reframe Voices Society is a registered non-profit in British Columbia dedicated to helping parents, educators, and communities recognize the early signs of disordered eating—so kids and teens can get support before silent struggles become serious health crises.

With a trauma-informed approach, we deliver compassionate, preventative education and practical tools that give families the confidence to start the conversations that matter most.

We are on a mission to help parents, guardians, and educators recognize early signs of eating disorders, gently disrupt harmful patterns, and build understanding and trust so kids feel safe expressing their feelings about food and body image — helping to prevent the spiral into silence and shame before a mental health crisis takes hold.

Our Mission

Why we care

Some of us have seen what happens when intervention is delayed, comes too late or never arrives at all. Left untreated in childhood, eating disorders can progress into chronic lifelong conditions or life-threatening mental illnesses.

An eating disorder diagnosis is a health crisis that disrupts personal and family functioning. Eating disorders carry an increased risk for both suicide* and medical complications.

* If you or someone you love is navigating eating disorders, please know you’re not alone — and there’s help out there. In Canada, you can reach out to the National Eating Disorder Information Centre at nedic.ca.